How to improve homepage conversion rate?
The main selling point for any website is its homepage, so if it’s not done right then the chances of converting traffic to customers is pretty slim. And since most customers will decide whether to explore the whole website based solely on the looks of the home page, it’s highly advisable that you work and rework your site’s landing page till you get it right. Also by just improving the conversion rate of your site by 25% you can actually double the total conversion rate of your site. So here are a few tips that you can utilize to improve the conversion efficiency of your website.
Now, the homepage usually contains 10 to 15 aspects that can be altered to attract the maximum number of customers. So if each aspect is improved just to provide a 2% better efficiency, then you should easily achieve your goal of 25% conversion rate from your website. So first, let’s start with the company tagline. Usually most people run out of inspiration and select a random phrase as their tagline. But studies have shown that, an assuring and catchy tagline can earn the loyalty of the customers better than any other aspect of the website. So be sure to give it some thought and choose the correct one.
Usually the headline of the website requires a lot of work and experimentation to get it right. So if you’re not sure which headline will be catchy enough to grab the maximum attention of your customers, use a split testing tool and check everything. Usually an A/B split test tool will display the different headlines to different set of visitors and will show you the end results. Choose the one that visitors spend the longest time with and use it on your website. Another important aspect of the homepage that can be improved is the introductory text. Once your visitors get past the headline, they are definitely going to end up here. So make sure it’s short and as informative as possible.
Now there are some aspects that are not just good for conversion rate optimization but also for the entire web design. So take special care in the placement of the pictures, the readability of the texts, the color schemes used and the navigability of the website. Surely no amount of optimization can get you enough customers if you get these basic stuffs wrong. So ensure you use good web design etiquettes right from the beginning, this will give you a dual advantage with your visitors.
And finally it all comes down to what you’re selling on your website. If you have a great product range and some exciting offers to provide to your customers, then don’t be shy to advertise them on the homepage of your website. You increase the conversion rate of your site, solely by improving this aspect. And it’s also not a bad idea to include some good testimonials on the homepage. These will quickly engage the visitors and encourage them to at least think about purchasing from your site.
Of course there are plenty of other improvements you can do to your homepage, but these are the most important ones, and if done properly ensure you the maximum conversion optimization.
Now, the homepage usually contains 10 to 15 aspects that can be altered to attract the maximum number of customers. So if each aspect is improved just to provide a 2% better efficiency, then you should easily achieve your goal of 25% conversion rate from your website. So first, let’s start with the company tagline. Usually most people run out of inspiration and select a random phrase as their tagline. But studies have shown that, an assuring and catchy tagline can earn the loyalty of the customers better than any other aspect of the website. So be sure to give it some thought and choose the correct one.
Usually the headline of the website requires a lot of work and experimentation to get it right. So if you’re not sure which headline will be catchy enough to grab the maximum attention of your customers, use a split testing tool and check everything. Usually an A/B split test tool will display the different headlines to different set of visitors and will show you the end results. Choose the one that visitors spend the longest time with and use it on your website. Another important aspect of the homepage that can be improved is the introductory text. Once your visitors get past the headline, they are definitely going to end up here. So make sure it’s short and as informative as possible.
Now there are some aspects that are not just good for conversion rate optimization but also for the entire web design. So take special care in the placement of the pictures, the readability of the texts, the color schemes used and the navigability of the website. Surely no amount of optimization can get you enough customers if you get these basic stuffs wrong. So ensure you use good web design etiquettes right from the beginning, this will give you a dual advantage with your visitors.
And finally it all comes down to what you’re selling on your website. If you have a great product range and some exciting offers to provide to your customers, then don’t be shy to advertise them on the homepage of your website. You increase the conversion rate of your site, solely by improving this aspect. And it’s also not a bad idea to include some good testimonials on the homepage. These will quickly engage the visitors and encourage them to at least think about purchasing from your site.
Of course there are plenty of other improvements you can do to your homepage, but these are the most important ones, and if done properly ensure you the maximum conversion optimization.